Blog

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Notes from Nonprofit 2.0 Unconference Nonprofit Blogging Session

Questions Asked and Problems

  • Blogging takes a lot of time
  • It’s hard to motivate team to blog
  • How to re-motivate people to blog
  • Hard to demonstrate success of blog
  • How to start conversation on blog
  • How to market blog
  • How to motivate readers to read the blog
  • Is it worth the time to create a new blog for a program or use the larger organization blog

Tips

  • Repurpose content- write about reports and what organization is doing
  • Write shorter blog entries. Break up long entries into different posts.
  • Create an editorial calendar
  • Figure out where blog fits in communications strategy
  • Share web metrics with team
  • Use the blog to drive people back to website
  • Link to other bloggers
  • Comments on blog keeps blogger motivated
  • Start commenting on other blogs
  • Ask people to comment on your blog
  • Ask questions on blog entries to start conversation
  • Comments are not the only way to measure success – look at web analytics, likes, and re-tweets
  • Connect with people connected with organization
  • Need to know your market to know how to market your blog
  • You can experiment with blogs
  • Content ideas- Tell failures, Q & A with experts
  • Link to older blog entries on blog
  • Put a live feed on the website. It looks like the site is updated. The feed could be from the blog or Twitter.
  • It doesn’t matter if the blog is built on website or third party. Do whatever is easiest.