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Keeping Website Alive after the Re-design
  • First: PLANNING IS KEY
  • How to prepare:
    • Budget
    • Tech support
    • Do your homework (research analytics)
  • Rebranding? Does it help?
    • No expectation that it will drive traffic
    • Will give a fresh feel, however
    • New sight, new actions, new audience (maybe)
  • Research is your friend
    • Testing, backup
    • Can back up your presentation for a redesign (to stuffy higher-ups)
    • Hard to argue with
    • Also, it gives you info that you want!
      • Info about your audience
      • What works, what doesn’t
      • Knowledge of what your users are doing
      • Clues as to what colors, setups work best, etc.
    • But…it can be $$$
  • Targeting a new audience
    • You want to expand your audience pool, but first you need to be more specific
      • Who are you looking to grab?
      • What does that demographic like? Do that!
      • Get to know your target audience
    • Establish this target audience and your goals FIRST.
      • This will help with:
        • Functionality
        • Content
        • Appearance
    • Start with a project mandate—kind of like a mission statement for your redesign. Now, don’t make any changes that are not in line with the mission statement. Be tough.
  • Social Media
    • Align your campaigns, keep unity between different forms
    • When attaching social media buttons to a website, make sure to put them in the most present and accessible spot
      • Find this through research/analytics
      • Test it out
    • Again, ESTABLISH AN AUDIENCE, then cater to it
  • Keep in mind
    • The web is outside of your site. Your site is not (usually) a destination
      • It’s a presence, a place to get info, but not a place to hang out
  • What works best?
    • There are ways to increase list, size, visitors
    • Planning is key
      • For a redesign, recommended to begin testing a year out
    • Drupal is a great site, will help you build and perfect yours
    • ***compatibility with mobile**** is huge
    • As is ***responsive design****
    • Mobify – will help you add on mobile-friendly service to your current site if you missed it the first time/what to perfect it
    • Think about dynamic sites
      • Change automatically (dates, articles, etc)
      • Think about the time commitments you have
  • One last thought: PLAN. Research. Combine, and stick to the mission statement. Voila!