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How to Increase Your Social Media Following:

If you are RT’d, then someone who wants to publicly align with your messaging. Reach out to your constituents.
It’s imperative that you don’t just RT, but ask questions. Don’t talk AT people, have a conversation.
You control the expectation when someone follows you on Twitter.
“Become a real subject expert in your field; find your niche.” -Danielle Brigada, NWF
Use Google Analytics to find out what bloggers are already blogging about you, and your interest area.
Make time each day for outreach.
Create accessibility.
We are all pinched for time; get in a habit of quality vs. quantity.
Make yourself very easy to find.
Tools: wefollow, followerwonk, topsy, sprout social, small act,
Update organically with quality.
Your goal is to get people to share and engage.
Follow people who mention you.