Flirting with the Freaky Factor: Privacy, Data, and Respecting Your Audience Breakout

Liz Ragland, Network for Good – The concerns that many organizations have about privacy is at a more basic level. Orgs are still anxious about using online donation processing and not even thinking about advanced data questions related to targeting and other technologies yet.

Lizzie Kendrick, The Campaign Workshop – Interested on behalf of clients.  They do a lot of advocacy work.  Online advertising.  Helps us target the right people.  There are some scary privacy concerns. Ad targeting freaks a lot of people out.

Monica, @cyberlandgal – Net Hope – consortium of leading humanitarian nonprofits – from other session. Information and communication solutions to share overseas.  Was involved before with medicare fraud. Privacy issues with healthcare fraud.  Information silos are the friend of organized crime. The solution is using data analytics to identify bad actors.  Identify outliers. But there are privacy issues with mining data. Interested in using mobile phones and iPads to identify and help people.

James Breen, NGP Van – campaigns, nonprofits, unions use their data to contact members, supporters. Fundraising data apps.

Susanne McGann, Callahan Associates. Makes analytical tools for work consulting with credit unions. Concerned about educating credit unions

Steve McFadden – Health data is especially important to keep private. There is stigma associated with many conditions and we have a responsibility to protect that information.

Challenge of balancing the improvements to user experiences that social networks and other services create, with an awareness that data you pass to these companies can be monetized in ways you may not be happy about.

  • Putting Facebook buttons on your website shares site activity back to Facebook which can then run advertising based on your visitors activity on your site
  • Social sign-on is convenient for users since they don’t need to remember another password, but what information does that pass on to companies that your audience may not realize? More and more third parties – logging in through Facebook or LinkedIn – what information is passing through?

Who in nonprofit sector has developed best practices?

Lizzie – cookie targeting – taking a pool of cookies on browser history and matching it to other data to identify you… for (personalized) targeting – not specific individuals. Third party data matching. Used more and more in the nonprofit world.  People are a bit more comfortable. Clients are not as concerned as she is about the implications. Mention of many vendors. For clients it is a better way to spend your ad budget.

Kevin Connolly, Director, Information Technology at National Recreation and Park Association

Kevin’s organization is starting to do ad targeting but he is questioning it.  There is a real need for ethical frameworks within entire nonprofit community around these technologies. personalizing the content.

People are interested in using user data to personalize user experience on organizations’ own websites.

Targeted and retargeted advertising

  • Amazon, Zappos, and other companies already show users ads following up about abandoned shopping carts and specific products they know users are interested in. People are getting comfortable with this
  • What are the boundaries of what is ethical, legal, respectful of people’s privacy
  • Focus groups with members near headquarters to poll them about these practices. Ask people what they are comfortable with
  • There are also mobile app targeting options based on geo-fencing.
  • You have more leeway and permission to target people if you have a relationship with them and the information you are promoting is relevant.

Discussion of how to make distinctions between different uses, sensitive information.

NGP Van and other CRMs have social organizing tools that link the voter file with Facebook data. Got a lot of play in past election cycle. Link my Facebook account and the campaign can see my friends who meet criteria for people the campaign has decided to target. (Use of the social graph) Facebook privacy settings can prevent them from getting your information.  (What are the limits?)

Kevin – Our audience looks to us to filter information for them.

Technology Privacy concerns

  • Password security
  • Many mobile apps and games upload users address books and location data without informing them directly
  • What specific data is available to third parties is connected to users personal privacy settings. To a great extent the burden is on users to control their privacy, but the reality is more complicated since many users don’t know about all the options for these settings or don’t bother to edit privacy settings because they don’t understand the implications.

NGP Van and other CRMs and technology firms have a heavy responsibility to protect user data especially for politically sensitive information that could affect people’s personal safety. Donor history to Planned Parenthood for example.

Question: How far does our responsibility to be good stewards of our members’ data extend?

Facilitated by: Avi Kaplan, Rad Campaign