2012 Session Notes

Competing Priorities and Not Feeling Focused The Nonprofit 2.0 session on “Dealing with Silos Inside Nonprofit Organizations” was packed with lots of discussion about staff managing competing priorities. “We suffer from initiative-itis,” said one nonprofit campaigner.” For ...

Jean Case of the Case Foundation’s Townhall: Organizations need to stop being afraid of taking risks and top leaders need to start being more fearless. We don’t talk enough about what doesn’t work. Thought: how can staff guide leaders to stop squashing innovation, to be fearless?  ...

If you are RT’d, then someone who wants to publicly align with your messaging. Reach out to your constituents.  It’s imperative that you don’t just RT, but ask questions. Don’t talk AT people, have a conversation.  You control the expectation when someone follows you on Twitter. ...

Blogger Talks About Metrics  Behavior, how many pages does the person go to? Outcomes – for each blog reference, how many converted? How do you tell your board that bloggers own a category or keywords in Google? Branding vs Money or Action. What do you want to learn? This will help you hone ...

What we’d like to improve upon/learn how to do: Create a community as well as provide info Use social media to source back to webpage Engage older users online Attract new youth Engage current members Help those engaged in social media to move to our page Provide membership association more ...

First: PLANNING IS KEY How to prepare: Budget Tech support Do your homework (research analytics) Rebranding? Does it help? No expectation that it will drive traffic Will give a fresh feel, however New sight, new actions, new audience (maybe) Research is your friend Testing, backup Can back up ...