Crowdrise “If you don’t give back, no one will like you”
Twitchange “Team up to change the world, one tweet at a time”
Downside of using celebrities to boost your campaign — they can’t help when they get busy. (i.e. The Jonas Brothers stopped tweeting a Crowdrise campaign).
“To be an influencer, don’t tweet one thing and step away. You have to be passionate at what you do.”
Facebook and Twitter are not the answer to our problems. Wolfe says its key to build a good email list. Social media is meant to support the email lists.
So many NPs are focused on the dollars, but the “bodies” are important, too. Need to get people in the door, and get them to stick around.
@StaceyMonk, EpicChange (Interviewed by Allyson Kapin of RadCampaign)
FrogLoop is Care2’s (blog for nonprofits)
Monk went through period of loss, divorce, etc. But realized life was about not about getting ahead, but more about love/making a difference.
Epic Change is about telling stories that change the world.
Stacey asked people on Twitter (in 6 days with 6 volunteers). “Tweetsgiving” began – (Instead of using fear). $11,000 raised in 48 hours. Built classroom.
To Mama With Love Campaign – all created out of love.
Our intentions matter.
Resources flow from love.
Giving is a sacred act. That’s not what our job is; it will never move people. You have to create more meaningful experience.
Embedded giving: buy coffee and 10% goes to charity. It’s not the same experience.
Donor community and beneficiary communities stay separate, but it’s not moving the world forward.
How does EpicChange sustain itself? It has a strong volunteer community (time and/or money). They’ve been able to outsource certain functions.
When you rely on volunteers who are not as committed as you are, how do you handle that? What are the challenges? Takes years to develop an effective program. You need a large enough pool. Also, you’re not always in control. People better than you do things better. “You have to let people do their own dance.”
Change is an art – not a science. A lot of things can be scaled, commodified. PEOPLE can’t be commodified.
Easy to be optimistic about how social media can help people be heard. Stacey not as optimistic anymore. 1) There’s too much noise. 2) Everyone talks about themselves.
Generation Divide with Technology
Baby Boomers tend to read every single word on a webpage
“Click here” is actually very effective with the older crowd.
Email communication works – especially if it acts and looks like a personal letter
Internet Engagement – Older folks visit trusted sites, especially a single site (Rather than providing a variety of scattered links).
Go step by step – (i.e. “Login means your email address”).
Board meeting: meet them where they are.
some board members have been doing things for decades; how do you help with the transition
The basic premise of the conversation was: how do we cultivate long term buy-in and engagement from our donor community. Some basic themes included: 1) strategies for grabbing immediate interest; 2) short-term campaigns versus long term “keep the lights on” fundraising 3) moving folks up the engagement ladder
Notes:
-Strategies for connecting with donors: -comment: getting folks to donate is EASY (i.e. $5) its getting deeper buy in from volunteers and volunteer leaders that is the real challenge -make it tangible – they are buying a single goat/microloan, not throwing cash into a pot -example: US Association for UNHCR blue key campaign; you’re buying a key, not making a simple donation -creating donor “bling” that donors can wear around like a badge of honor -importance of excellent reporting, regularly demonstrating the impact the dollars are having -creating a two way conversation between donors and fund recipient communities -engaging donors through a campaigns approach – where their dollars are tied to helping complete an action or campaign (i.e. get a bill passed, etc) -lowering barriers to entry with simple asks (sign a petition, vote for a bumper sticker slogan, tell us in a few words why you support us, etc)
-Other types of buy-in -i.e. crisis commons where folks are donating all kinds of personal abilities, time, physical space etc. They consciously avoided individual fundraising and instead cashed in on large foundation grants given their successes mobilizing a mostly volunteer labor force
-Issues of scalability -the Kiva example, is direct earmarking really feasible with scale – it was exposed publicly that they donor funds were not translating directly to individual loans as per their marketing/branding indicated -Red Cross example: in Haiti they were fundraising to recoup much of the funding that had already gone out the door in the early days of the crisis. They had to be very honest in their asks – to fund “this emergency in Haiti and others like it.” or to include a earmark click box on their donation form for “where the money is most urgently needed.” – which may translate to paying rent. -some organizations do successful “help keep the lights on” fundraising campaigns. -do we NEED to scale up as a non-profit, or can we find a new model that’s not based on the capitalist construct of economies of scale?
In less than 24 hours, the 2nd annual Nonprofit 2.0 Unconference in Washington, DC hits Washington, DC at SEIU’s headquarters. Check out the agenda below!
Agenda
8:30: Checkin and Continental Breakfast
9:00: Introductions
9:15: Keynote conversation with Robert Wolfe, Co-Founder of Crowdrise
10:00: Keynote conversation with Stacey Monk, Co-Founder of Epic Change
10:40: Create Agenda for Unconference
10:45: BREAK
12:45: LUNCH
4:15: Final reflections
Tips
Are you ready for a fun packed today filled with lots of sharing, storytelling, brainstorming, and strategizing? We sure are. Here are some helpful tips for tomorrow.
Dress comfortably – this is not a formal conference
Bring something to take notes with – laptop, notebook, pen, – whatever works for you
Bring business cards – unconferences are great for networking
Tweeting the Unconference? Our hashtag is #Nonprofit20. We are also on Twitter at @nonprofit20
Drink plenty of water – you need to stay hydrated in this heat.
Need assistance at the unconference? Ask anyone wearing a black Nonprofit 2.0 shirt and they will do their best to help you out.
The Nonprofit 2.0 Unconference is back and promises to be one of most inspiring unconferences of 2011. Join your fellow nonprofit campaigners on Friday, June 3rd at SEIU’s headquarters as we dive in and discuss the latest in building engaged and passionate online communities, the best tools and technology for social change, and how to weed your way through the social media bubble and noise to truly connect with your supporters and inspire change.
Who is invited?
Are you working in the nonprofit community? Are you a an online advocacy guru, a fundraiser, or grassroots organizer? Perhaps you manage a communications team and want to dive into social media but you’re a little old school. This event is for you! We invite nonprofit staff and do-gooder consultants from a diverse array of fields to come join us at NonProfit 2.0. This includes people who work in:
Online Advocacy and Outreach
Grassroots Organizing
Social Media
Fundraising
Communications
Nonprofit Technology
Nonprofit Consulting
Public Affairs
Programming
and more.
Be sure and also check our our video from last year to hear what nonprofit campaigners learned.
What is an unConference?*
Following the keynote sessions – at 10:30 AM we start with a blank wall and, in less than an hour, with a facilitator guiding the process attendees create a full day, multi-track conference agenda that is relevant and inspiring to everyone in the room. All are welcome to put forward presentations or propose conversations that you would like to have with others and:
questions you want answered
information you want to share/present
a project you would like help on
As people register we will be posting proposed topics on our wiki.
People want to be better listeners. Or at least they want to figure out what the right tools are. Beth Kanter’s final session of the day “Listening Tools” drew a large crowd of curious attendees at the Nonprofit 2.0 Unconference on Friday, June 25th.
Wendy Harman, Social Media Manager at Red Cross, was the first to discuss the listening tools she uses (namely Radian6) — and process she follows (more on that in a moment) to keep a beat on what people are saying about Red Cross across social networks and the blogosphere.
From Wendy’s explanation, Beth distilled four key points:
Keywords are king (Google alerts only be effective if the correct keywords have been set up)
See the forest not the trees (skim, spend time reading through only the meatiest comments)
Find a workflow that will lend itself to both internal and external engagement (listening can essentially serve the same function as assembling a focus group – share the important information that you learn about your brand’s perception with your colleagues. Respond to the happy, frustrated or misinformed people whom you’ve found online to address their concerns or successes.)
Make sure to circulate the information learned (Basically, this final point just reinforces the importance of using the information that you’ve found through listening to inform organizational decisions.)
Through listening to others’ descriptions of how they listen to what’s being said about their organizations online, Beth determined that there are three different methods of listening:
Listening in real time (or in Beth’s words, changing a flat tire on a moving car. This method provides an advantage from an engagement perspective.)
Reflexive listening over time (This method is especially good for informing a longer term strategy.)
ROI (Evaluating the frequency of positive and negative comments will enable you to make a list summarizing research.)
So, what is everyone using to listen anyway? Here are the tools mentioned during the session:
Technorati
Google Alerts
SM2
Radian6 (paid)
Twitter Search
Social Mention
Addictomatic
How Sociable
Ice Rocket
Backtype
Twitolyzer
Klout
Twitter Counter
What the Hashtag
Facebook search
Social Ping
Scout Lab (paid tool)
Backtype
Thrive
Flickr
YouTube
A few other resources to check out if you’re interested in improving your listening practice are:
With NonProfit 2.0 just around the corner and a wait list exceeding 50 people, attendees should be excited. To get folks ready for the event, here’s a short video from SocChangeCamp ‘09 in New York City last fall. This event really captured the spirit of a cause-based unconference.
Also, here’s a recap of the “unsession” that I led at SocChangeCamp on cause exhaustion.
